New book: Launching April 2025

The proven system to attract customers and grow your business

Your business deserves more than guesswork. In his new book, Endless Customers, Marcus Sheridan gives you a clear, actionable plan to become the most known and trusted brand in your market and drive lasting growth.

Pre-order now to access exclusive tools to jumpstart your success, including the Endless Customers Masterclass, The 7 Ways to Get Started Now guide, a private virtual event with the author, and more!

Pre-Order Now

What is Endless Customers?

The system that turns your business into the most known and trusted brand in your market.

Endless Customers is a simple, proven system that positions your business as the most trusted brand in your market—so when buyers need a solution, you’re the first company they think of, every single time.

At its core are The 4 Pillars of a Known and Trusted Brand:

Say What Others Won’t: Answer the tough questions your competitors avoid.
Show What Others Won’t: Build trust with total transparency through video.
Sell in a Way Others Don’t: Educate buyers and let them make decisions on their terms.
Be More Human: Build real connections and stay authentic, even while using tools like AI to enhance efficiency.

These four pillars work together to create trust, attract the right customers, and drive sustainable growth. They’re simple, but incredibly powerful—and most businesses fail to do them better than their competition.

The beauty of Endless Customers is its simplicity. It works in any industry, at any stage of growth, to help businesses create predictable success and lasting loyalty.

Marcus Sheridan, Author of Endless Customers

Pre-order today and get exclusive
bonuses worth over $300

*Limited time only: save $100 on a ticket to IMPACT Live in Chicago to join us for the exclusive book launch celebration! Discount code included in pre-order bonuses.*

Join the Endless Customers Community

Available Now!
Join an exclusive community of business leaders focused on achieving Endless Customers. Access comprehensive courses, live webinars, vibrant discussion, and more to stay motivated and on track.

Pre-Launch Guide: 7 Ways to Get Started Now

Coming January 2025
Get this exclusive guide packed with seven actionable steps you can implement immediately. Get a head start on transforming your business before Endless Customers even reaches your mailbox!

Endless Customers Fundamentals Masterclass

Coming March 2025
The perfect companion to the book, this course takes you deeper into the proven strategies of the Endless Customers system. Learn step-by-step how to implement these powerful strategies in your business and accelerate your path to success.

Exclusive Virtual Session with Marcus Sheridan

Coming May 2025
Join Marcus Sheridan for an interactive virtual event in May 2025. Once you’ve read the book, this exclusive session gives you the chance to ask questions, gain expert insights, and learn from other business leaders facing challenges just like yours.

Pre-Order Your Copy Now

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About the Book

Today’s buyers are smarter than ever—and traditional marketing and sales strategies just don’t work like they used to. Expensive ads, agencies, and outdated strategies aren’t enough to earn trust or drive long-term growth.

In Endless Customers, Marcus Sheridan shares the proven system that businesses around the world are using to build trust, attract the right buyers, and create consistent, sustainable revenue. Built on The 4 Pillars of a Known and Trusted Brand, this book will show you how to:

Earn trust by answering your buyers’ most pressing questions—better than anyone else in your industry.
Transform your website into a 24/7 salesperson that builds credibility and drives conversions.
Empower buyers to self-educate and qualify themselves before they ever talk to your sales team.
Use video to connect with customers, build trust, and influence their buying decisions.
Build a culture and strategy around transparency and authenticity that your competitors can’t match.

Packed with real-world examples, actionable insights, and practical exercises, Endless Customers is more than just a book—it’s a blueprint for growth. Whether you’re a CEO, business owner, or sales and marketing leader, this book will help you create a business that stands out, earns trust, and brings in customers again and again.

About the Authors

Marcus Sheridan and the team at IMPACT

Marcus Sheridan is a highly sought-after international keynote speaker, author, and business strategist who has transformed the way companies connect with their audiences. Hailed as one of the top marketing and sales speakers in the world, Marcus’s journey began when he co-founded River Pools. During the 2008 recession, he pioneered strategies that not only saved the company but also revolutionized how businesses educate and empower their buyers. This philosophy became the foundation for They Ask, You Answer, which continues to inspire leaders globally.

Today, Marcus is a partner at IMPACT, where he and the team help businesses implement the Endless Customers model to become the most known and trusted brands in their markets. By aligning leadership, coaching teams, and equipping marketing and sales departments with the tools and training they need, IMPACT helps companies capture the attention of their buyers, earn their trust, and close sales faster.

Through this model, companies learn to attract qualified leads and transform the customer experience, all while aligning their entire organization around one goal: to dominate their market. Beyond coaching, IMPACT provides supplemental services, including website design and development, HubSpot implementation, and paid media services — all designed to amplify your results.

See what others are saying

"Simplicity and structure are at the core of what makes EOS® so effective, and Endless Customers shares that same philosophy. This book presents a powerful, clear roadmap for elevating your marketing and sales, perfectly aligning with EOS. I’m confident every business running on EOS can gain tremendous value from incorporating the timeless principles of Endless Customers into their business strategy.”

Gino Wickman Author of Traction & Shine, Creator of EOS®

"Everybody loves the StoryBrand framework but it's just as important to execute. Endless Customers is all about how to actually get a proper messaging campaign done so that your products get discovered by those who need them. Marcus has done us all a great favor.”

Donald Miller Author of Building a StoryBrand and CEO of StoryBrand.AI

"We’re proud to count IMPACT among our top partners in the HubSpot community, helping companies grow better. Through the principles of Endless Customers, they’ve not only helped bring our vision of inbound marketing to life, but have also empowered many of our customers to become the most known and trusted brands in their markets.”

Brian Halligan Co-Founder and Executive Chairperson, HubSpot

"Endless Customers made me a millionaire. Our business was failing. The credit cards were maxed out within a year, but the Endless Customers model turned it around. New business has increased 10x and is continuing to grow. Customers now stop me in the street to say thank you because I'm putting out content that they care about and answers their questions. I have no doubt that Marcus, Bob and Endless Customers made me a millionaire."

Ed McKnight, Resident Economist, Opes Partners

"I’ve long been a superfan of the forward-thinking principles Bob and Marcus preach. Now they've evolved their perspective into this comprehensive, easy-to-follow model. The best kind of content builds trust first; then drives results. Endless Customers shows you how."

Ann Handley, Chief Content Officer, MarketingProfs and WSJ bestselling author of Everybody Writes

Pre-order your copy of Endless Customers and access your free bonus offers now!